Greatmail Officially Launches SMTP Hosting Service

Following eight successful months in beta, Greatmail’s MxGrid SMTP service is now fully integrated into the company’s service line and renamed simply ‘SMTP Hosting’.

The SMTP offering includes support for sender authentication technologies including DKIM signing and SPF validation, feedback loop management, optional bounce account hosting, and IP reputation monitoring.

Greatmail’s SMTP hosting targets customers sending marketing campaigns, transactional emails and other bulk messages. Clients are expected to adhere to CAN-SPAM best practices including bounce removal processing, one-click unsubscribing, and double opt-in verified sending.

SMTP hosting pricing starts at just $59.95 per month for 50,000 sends. The service uses both dedicated and shared IPs designed to deliver optimal delivery rates for established account holders depending on their sending patterns.

Existing MxGrid customers will not be affected by the service name change. In the next quarter, MxGrid customers will receive instructions to access a newly developed web based control panel for account management and statistical reporting.

Update – June 26, 2013 Customers looking for SMTP hosting may benefit from reading our recently published article that explores the differences between transactional and marketing types of sending. Differentiating between transactional and marketing SMTP helps ensure your bulk messages are delivered as efficiently as possible through the most appropriate channel.