October 2024 - Greatmail Blog

SMTP Hosting Explained: The Backbone of Transactional and Bulk Emails

November 7, 2025October 25, 2024 by GM Blog

Last updated: November 2025 For businesses that rely on high-volume email communications, whether for customer notifications or marketing campaigns, email deliverability is crucial. While traditional email hosting handles standard, lower-volume communications, SMTP hosting is designed specifically for large-scale, reliable delivery of emails. Here’s a look at what SMTP hosting is, why it’s essential for transactional … Read more

The Importance of IP Address Reputation in Email Hosting and SMTP Sending

August 26, 2025October 18, 2024 by GM Blog

Introduction IP address reputation is a critical factor in email hosting and SMTP sending that directly affects email deliverability. Whether you’re a business sending marketing campaigns or transactional emails, maintaining a positive IP reputation ensures that your emails reach the intended recipients’ inboxes instead of being flagged as spam. Understanding how IP address reputation works, … Read more

Google’s Search Imbalance and Email Hosting

August 26, 2025October 4, 2024 by GM Blog

Google, we have a problem. Your search algorithm has been breached. That’s right, compromised by repetitive “best of” lists, review sites, and comparison pages promoting the same few options for email hosting as well as a handful of other providers that are not even true email hosts. What has happened and why is there an increasing … Read more