{"id":304,"date":"2017-09-16T04:46:19","date_gmt":"2017-09-16T04:46:19","guid":{"rendered":"http:\/\/greatmail.com\/blog\/?p=304"},"modified":"2025-08-26T02:21:55","modified_gmt":"2025-08-26T02:21:55","slug":"improve-email-marketing-deliveries-and-message-acceptance-rates","status":"publish","type":"post","link":"https:\/\/www.greatmail.com\/blog\/bulk-email-hosting\/improve-email-marketing-deliveries-and-message-acceptance-rates\/","title":{"rendered":"Improve Email Marketing Deliveries and Message Acceptance Rates"},"content":{"rendered":"<p>In a recent <a href=\"https:\/\/www.quora.com\/\">Quora<\/a> response, we discussed how bulk senders can <a href=\"https:\/\/www.quora.com\/How-do-top-tech-companies-make-sure-that-their-email-addresses-are-not-blocked-by-ISPs-companies\/answer\/Greatmail-LLC-1\">improve email deliveries<\/a>.\u00a0 There are many factors that affect email delivery and acceptance rates, and the following points are intended for senders using their own email marketing applications and hosted services.<\/p>\n<h2>Multipart Matters<\/h2>\n<p>First, make sure your emails are properly generated with both text and\u00a0HTML versions. Spam filters look at readability across all devices and clients.\u00a0 Send your HTML only message and your\u00a0emails will be docked. Sending multipart emails with text and HTML combined in one email\u00a0may improve your spam scores.<\/p>\n<h2>Test First<\/h2>\n<p>Test sending to a wide range of email accounts and review the spam scores at different providers.\u00a0 Fix any problematic or malformed headers.\u00a0If you&#8217;re having issues with deliverability or messages going to spam, you may need to hire someone to review what you&#8217;re sending and consult.<\/p>\n<h2>Best Practices<\/h2>\n<p>Adhere to the requirements specified in the\u00a0<a href=\"https:\/\/www.ftc.gov\/tips-advice\/business-center\/guidance\/can-spam-act-compliance-guide-business\">CAN-SPAM Act<\/a>. If you&#8217;re unsure about meeting these requirements, get help and make sure you&#8217;re following email marketing best practices. Sending to addresses outside the US? It is your responsibility to comply with the laws of any country or jurisdiction where you&#8217;re sending.<\/p>\n<h2>Keep it Clean<\/h2>\n<p>Practice good list hygiene. Remove all hard bounces, unsubscribe requests and spam complaints.<\/p>\n<h2>Good Company<\/h2>\n<p>If you&#8217;re using an <a href=\"http:\/\/greatmail.com\/smtp-hosting.php\">SMTP hosting<\/a> service to relay your messages and you have a steady monthly volume and consistent sending patterns, a dedicated IP address might help improve your delivery rates.\u00a0 However, don&#8217;t assume a dedicated IP is necessary for great open and click through rates.\u00a0 If you&#8217;re sending once or twice a month, a shared IP may actually improve open rates allowing you to leverage the IP reputation of a group of responsible senders.<\/p>\n<h2>Engaged Users<\/h2>\n<p>Last, make sure you are only sending to addresses that you have permission to send to. Ideally, you have double opt-in permission to send to your recipients. It is also important to periodically review your open rates and consider dropping addresses that are not engaged. Don&#8217;t be fooled into thinking the 50K address list is better than a pruned list of 4,500 recipients. Experienced senders know the value of a well maintained, concise list of engaged addresses as opposed to a large one with out of date or otherwise inactive recipients.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a recent Quora response, we discussed how bulk senders can improve email deliveries.\u00a0 There are many factors that affect email delivery and acceptance rates, and the following points are intended for senders using their own email marketing applications and hosted services. Multipart Matters First, make sure your emails are properly generated with both text &#8230; <a title=\"Improve Email Marketing Deliveries and Message Acceptance Rates\" class=\"read-more\" href=\"https:\/\/www.greatmail.com\/blog\/bulk-email-hosting\/improve-email-marketing-deliveries-and-message-acceptance-rates\/\" aria-label=\"Read more about Improve Email Marketing Deliveries and Message Acceptance Rates\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,31,32],"tags":[],"class_list":["post-304","post","type-post","status-publish","format-standard","hentry","category-bulk-email-hosting","category-email-marketing","category-smtp-hosting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Improve Email Marketing Deliveries and Message Acceptance Rates - Greatmail Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.greatmail.com\/blog\/bulk-email-hosting\/improve-email-marketing-deliveries-and-message-acceptance-rates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Improve Email Marketing Deliveries and Message Acceptance Rates - Greatmail Blog\" \/>\n<meta property=\"og:description\" content=\"In a recent Quora response, we discussed how bulk senders can improve email deliveries.\u00a0 There are many factors that affect email delivery and acceptance rates, and the following points are intended for senders using their own email marketing applications and hosted services. 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